Blog

  • A lesson in marketing – what IC pros can learn from their glamorous communication cousins
  • There’s a great quote that goes “Don’t envy what people have, emulate what they did to have it”. Never a truer word spoken, especially when it comes to internal communicators, who often find themselves in the shadow of their more glamorous marketing colleagues. So, rather than covet their bigger budgets, should we be uncovering the […]


  • Sign up for my Writing Masterclass
  • I made a short video to tell you a bit more about my Writing Masterclass, taking place on 22 February at WallaceSpace in London. There are a couple of spaces left, so don’t miss out – book now! [wpvideo fqI8vIYb]


  • Does your brand colour tell a story?
  • ‘Greenery’ has been officially announced as the Pantone Color of the Year 2017. I have to admit, before last week I wasn’t aware that there were pantones of the year, but I was thrilled when it was brought to my attention as this year’s is the same as my brand colour. While at first it […]


  • Employer Brand Management Conference 2016
  • I’m thrilled to be a media partner of Transform Magazine’s Employer Brand Management conference. It’s a topic I’ve talked about at length with fellow IC pros so I can’t wait to hear from the varied and prestigious line up of speakers. And as a media partner, I’m able to offer readers of my blog 10% […]


  • Coaching 101: a guide for communicators
  • Being a communicator can be pretty awesome. We get to wear many hats whether it’s writer, event planner, technology guru (where budgets allow of course), confidant, mediator, strategist…the list goes on. And now we’re adding another one: coach. Imparting wisdom to other human beings can be scary. But if our role continues to evolve from […]


  • Turning lemons into lemonade – how I experienced the power of storytelling first hand
  • Humans have been storytelling for thousands of years, however it was often confined to the minds of frustrated, penniless novelists and mothers trying to lull their children to sleep. Not anymore. Big brands are using it to great effect. Take the current DFS advert. They’re not just telling you about the great sofas they have […]


  • Communicating communication – are we our own worst enemies?
  • Have you ever had your hair cut beautifully by someone who has theirs scraped back in a scrunchie reminiscent of the 80s? Or had a fantastic extension built by someone who lives in a house that resembles a perpetual building site?   Just like the saying about the cobbler’s children having no shoes, it’s a common […]


  • The communication conundrum
  • An internal communicator, HR manager, and an L&D manager all walk into a CEO’s office. The CEO says, “I need everyone in this organisation to be better communicators. Whose job is it to make that happen? It sounds like the beginning of a bad joke. And in many ways it is. For communicators, nirvana is […]


  • How important are awards?
  • I was thrilled to be asked to judge one of the categories in the IoIC awards 2016, earlier in the summer, and tonight I’m attending the awards evening. No doubt it will be a fantastic night, celebrating the very best in internal communications. But it got me thinking, how important are awards? It could be easy […]


  • Wake up to employee branding
  • Internal communicators have been rolling their eyes for a while now, as our organisations slowly wake up to the idea that employees make great external brand advocates. Who better to promote your brand than the people that live it, day in, day out? But sometimes that’s where the problems begin. Employee experience doesn’t always tally […]


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