Ready, set, change!

October 1st, 2017

Soggy bottoms, erect biscuit structures and a rather inappropriately shaped snail. It can only mean one thing. The Great British Bake Off is back on our screens but with some noticeable changes. So how have the Great British public adapted to the new channel, judge and presenters and what can IC pros learn about dealing with change?

The Great British Bake Off (GBBO) is a rare phenomenon. A fringe show that started out on BBC2 and should have only appealed to serious bakers, grandmas and students avoiding studying. But it fast became a staple of cosy, autumn weekday evenings and even got promoted to BBC1. And for many years the Great British public watched in a sugary haze, blissfully unaware of the dangers that lay ahead.

And then everything changed.

This blog was originally written for Alive with ideas. Read the full blog on their website.

Categories: BakingChangeInternal communication

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