A lesson in PR from Melissa McCarthy
February 13th, 2017
Fictional political press secretaries have long been immortalised on our TV screens. We’ve aspired to the smart, funny and kick-ass West Wing press secretary, CJ Cregg, and despaired at the antics of the apoplectic Thick of IT’s Malcolm Tucker.
And last week we found a new face of communication in the form of Melissa McCarthy. The comedienne transformed into a White House press secretary for a Saturday Night Live skit, not once, but twice*. The results were in equal parts hilarious and horrifying…
So, we thought we’d do a post mortem and see what we could learn about what not to do when in the role of a public facing communicator**.
**Please note, if the content of this blog bears any resemblance to actual persons, living, dead or current White House Secretary, it is purely deliberate.
Originally written for Alive with ideas. You can read the full blog on their website.
Categories: PR
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