Every internal communication team needs a strategy that provides clarity on how IC supports the business.
Without a strategy, you’re always firefighting, struggling to say no to requests from across the business. And because you’re firefighting, you don’t have time to write a strategy. Before you know it, you’re caught in a vicious cycle. I can help you break it.
Sometimes you just need someone to cast an external eye over your plans and processes to ensure your overarching strategy is both clear and fit for purpose. Or maybe you don’t have a strategy and aren’t sure where to start. I can review and refresh your existing strategy, or create one from scratch (which often works best when preceded by an IC audit).
Internal communications strategies help guide you to success by:
• Aligning internal communications with the overall business strategy
• Defining SMART objectives
• Understanding your audiences
• Planning the activities needed to achieve these objectives
• Creating and confirming the channels you’ll communicate through
• Providing a framework for measurement.
Find out how I created a strategy on a page for a key client.
On 12 June I took part in a panel discussion at AB Thinks Live, a small gathering of IC professionals run by the agency AB...
Measurement that demonstrates the value we add as internal communicators is essential if we’re to be credible, trusted advisers...
This is what the CIPR Inside committee wanted to find out through their first ever piece of research. I am proud to be one of the key committee members...
“Helen helped us enormously – she brought experience, skills and knowledge and applied it to our organisation in a practical and useful way. She was very flexible with changing priorities and challenged us in the right way to make sure we were following good practice. I wouldn’t hesitate to recommend Helen to anyone who needs an experienced internal comms consultant that can apply years of knowledge to each situation individually.”
Internal Communication Manager