Be less Rick, Be more Madonna

April 17th, 2018

Like 80s pop star Rick Astley, internal comms campaigns can often be one hit wonders.

They launch with a big bang, everyone loves it, and they reminisce about it for years to come. Which is great. But wouldn’t it be better if they were less Rick and more Madonna? Able to evolve, stay relevant and continue to have a serious impact long after the initial big bang.

To understand what gives a campaign a ‘long wow’, and because there’s only so many rick-rolling references to be made, my full blog on Alive with Ideas’ website will take you on a whirlwind tour of some of Madonna’s greatest hits and apply them to some campaign best practice…

Read the full blog on Alive with Ideas’ website.



Categories: CampaignsInternal communicationMadonnaRick

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“Helen’s passion for her profession shines through very clearly and she manages to combine her deep knowledge of internal communications with a mix of pragmatism and fresh thinking. She is a delight to work with and has a high level of integrity.”

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