As underdogs of the communications world, IC pros are dab hands at referencing theory such as the Kubler Ross Change Curve or more recently the IoIC Professional Skills Framework. And we do that because credibility matters especially in an industry that is so often misunderstood.

But to truly gain credibility with our senior stakeholders, do we need to have more than a comprehensive understanding of our own industry and be as equally proficient in the world of business?

This blog was originally written for Alive with Ideas. Read the full blog on their website.