Wake up to employee branding
August 26th, 2016
Internal communicators have been rolling their eyes for a while now, as our organisations slowly wake up to the idea that employees make great external brand advocates.
Who better to promote your brand than the people that live it, day in, day out?
But sometimes that’s where the problems begin. Employee experience doesn’t always tally up with the image organisations like to project. Therefore, many internal communicators are being tasked with creating an employee brand. So what exactly is an employee brand and how does it differ from employer brand?
Originally written for Alive with ideas, read the full blog on their website.
Categories: employee brand • Internal communication • Uncategorized
Employees that can empathise with a customer, and see the impact of the work they, are far more likely to try to live out your brand values.