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  • Measuring the value we add
  • Having spent last weekend judging a few categories in the IoIC awards, the topic of measurement is buzzing around my head. It formed a big part of the judging criteria, and rightly so. It’s also a conversation I have regularly clients – how to not just measure the basics but the real value we add. […]

  • Reaching the unreachable
  • Being married to an engineer has its advantages and disadvantages. There are times when walking down the street I notice he’s no longer next to me and is instead staring intently at something trying to work out how it was put together or how it works. But from a work perspective my husband can be […]

  • Our key takeaways from Smile Expo 17
  • Chat bots, social amplification, and ESNs were just some of the key themes to come out of the latest Smile Expo. We were thrilled to be asked to deliver a session on the Elements of IC and thoroughly enjoyed attending many of the others. Here are just some of our top takeaways… Originally written for […]

  • How to avoid magpie syndrome
  • Magpie syndrome: an irrational affinity for shiny objects. Or in the case of IC pros, the latest digital bling that promises to transform the way your business communicates. We’ve all experienced the intoxicating sensation of feeling the holy IC grail is within our grasp only to find it’s just not that simple So, whether it’s […]

  • Freelance life – one year on
  • It’s been a whole year since I set up Helen Deverell Communications and I’ve spent some time over the last few weeks reflecting on the work I’ve done, the people I’ve worked with and what I’ve learnt. In the last 12 months I’ve worked with 20 clients across a broad range of industries on a […]

  • February 2nd 27