Writing and editing

Once you’ve briefed me (see below), I’ll interview the relevant stakeholders or read through supplied materials to create the content you need – whether that’s an intranet article, presentations, features, FAQs, or any other type of internal comms collateral.

Of course, sometimes your own people create the content but it might be off-brand or in the wrong tone. If that’s the case, I can edit that content to make it relevant, on-brand and engaging.

I also work on bigger pieces such as creating a corporate narrative or helping you to articulate your change programme through storytelling. 

If you’re not sure what you need or just want to bounce some ideas around, we can have a chat to scope out what working together might look like. 

What I’ll need from you: a robust brief

If you already know the content you need, I can get started once I’ve received a brief. (My briefing form is available here.)

The brief helps me to create what you need by explaining:

• What you’re trying to achieve

• Who your key audience is (this influences how I write)

• The key messages

• Why this content matters

• What channel it’s for (this influences structure)

• Timelines and deadlines

• Word counts

• Tone of voice and style

• Sign off procedure (who’s involved in sign-off, and how much lead time will they need?)

Tone of voice and style guides

Not sure what your company sounds like? Struggling to create a consistent tone across your internal communications? Sounds like you need a tone of voice guide, and some editorial style suggestions. 

Tone of voice is more than just how your company “sounds”; it’s the way you engage your audience to deliver your message effectively. It reflects your values and ensures consistency across what is created by creating a personality for your communications. I can work with your team and stakeholders to create a tone of voice that works for your employees, and helps you to raise the success level of your communications.

The all-important style guide is a natural accompaniment to tone of voice, helping to create a consistent approach to your content, and ensures that everyone writing for your channels knows what’s expected of them. I can create a standalone style guide, or incorporate it into your wider IC strategy or tone of voice guidelines. 

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