I can create compelling content in your organisation’s tone of voice that conveys key messages, tells stories and articulates the ‘why’ and ‘what’s in it for me’ elements.
I can also help you to create a strategic approach to content and tone of voice guidelines.
If you already know what you need, I’ll need a detailed brief from you (I’ve created a briefing document to make this a quick and simple process) that explains:
what you’re trying to achieve
who your key audience is
the key messages
why it matters
the channel it’s for
tone of voice guidelines
sign off procedures.
I can then create content from provided materials and/or through conducting interviews.
If you’re not sure what you need or just want to bounce some ideas around, we can arrange a time to chat to scope out what working together might look like.