Creating compelling content


I can create compelling content in your organisation’s tone of voice that conveys key messages, tells stories and articulates the ‘why’ and ‘what’s in it for me’ elements.

I can also help you to create a strategic approach to content and tone of voice guidelines.

If you already know what you need, I’ll need a detailed brief from you (I’ve created a briefing document to make this a quick and simple process) that explains:

what you’re trying to achieve

who your key audience is

the key messages

why it matters

the channel it’s for

timelines

word counts

tone of voice guidelines

sign off procedures.

I can then create content from provided materials and/or through conducting interviews.

If you’re not sure what you need or just want to bounce some ideas around, we can arrange a time to chat to scope out what working together might look like.

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