Blog

  • Lost in translation
  • At some point in our career, we’ve all received a brief that’s vague at best and incomprehensible at worst. Often full of jargon, not thought through, completely unrealistic, or a mixture of all three – a poor brief is the bane of an internal communicator’s life. So how do we diplomatically wade through the nonsense […]


  • Reaching the unreachable
  • Being married to an engineer has its advantages and disadvantages. There are times when walking down the street I notice he’s no longer next to me. Instead he is staring intently at something trying to work out how it was put together or how it works. But from a work perspective my husband can be very useful, […]


  • Our key takeaways from Smile Expo 17
  • Chat bots, social amplification, and ESNs were just some of the key themes to come out of the latest Smile Expo. We were thrilled to be asked to deliver a session on the Elements of IC and thoroughly enjoyed attending many of the others. Here are just some of our top takeaways… Originally written for […]


  • How to avoid magpie syndrome
  • Magpie syndrome: an irrational affinity for shiny objects. Or in the case of IC pros, the latest digital bling that promises to transform the way your business communicates. We’ve all experienced the intoxicating sensation of feeling the holy IC grail is within our grasp only to find it’s just not that simple So, whether it’s […]


  • Freelance life – one year on
  • It’s been a whole year since I set up Helen Deverell Communications and I’ve spent some time over the last few weeks reflecting on the work I’ve done, the people I’ve worked with and what I’ve learnt. In the last 12 months I’ve worked with 20 clients across a broad range of industries on a […]


  • What IC pros don’t do
  • Communicators are well-versed in answering the age-old question, “what is it you actually do?”. But rather than reeling off a list of skills, knowledge and accomplishments, should we be explaining what it is we don’t do? Newsweaver recently ran an excellent webinar on how to create and run a corporate newsroom. Yet it started off […]


  • Lessons I learnt from my Writing Masterclass
  • Last Wednesday I had the pleasure of delivering my first Writing Masterclass in London to seven internal communications professionals on behalf of Rachel Miller and All Things IC. It was a mixture of me talking, group discussion and exercises, and the main objective was for the attendees to take away practical writing skills they could […]


  • A lesson in PR from Melissa McCarthy
  • Fictional political press secretaries have long been immortalised on our TV screens. We’ve aspired to the smart, funny and kick-ass West Wing press secretary, CJ Cregg, and despaired at the antics of the apoplectic Thick of IT’s Malcolm Tucker. And last week we found a new face of communication in the form of Melissa McCarthy. […]


  • Dusting off the DeLorean – how IC pros can become time travellers
  • Ever wished you could time travel? Chances are if you work in internal communications, you already do. And when you spend your days zipping back and forth from the CEO’s vision of the future, to the employees living in the here and now (not forgetting the ones still living in the past), the old comms […]


  • The power of storytelling
  • I love stories. As a little girl I would lose myself in books. One minute I’d be walking along the railway tracks in the early 20th century with Bobby, Peter and Phil, and the next I’d be sat in a bedroom in Connecticut, as part of the Babysitter’s Club. Or I’d be cycling up hills […]


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